WINDOW GRAPHICS THAT CHANGE BUYER PURCHASING DECISIONS.
Cobra Puma Golf®, headquartered in Carlsbad, CA, is a world-renowned leader in golf equipment. Edwin Watts Golf® head- quartered in Ft. Walton Beach, FL, is a leading golf retailer in the USA. Both companies are exemplary in their brand and product promotion. And together they understand that every opportunity to present brand and product to their customers can result in outstanding sales. In a highly competitive industry, every available surface comes into play to achieve those results.
Window graphics offer retailers the chance to make high visual impact with customers. Designed effectively with eye-catching artwork and compelling copy, retailers know that they can easily affect buyers’ purchasing decisions and thirst for product knowledge at a glance. And it’s first glance because it’s the first advertising that the customer sees upon their approach to the retail store.
Cobra Puma Golf understands that thought process, and knows that taking advantage of such prime advertising space to display expertly crafted images and messages that can visually and mentally impact customers prior to entering a retail space can have a positive impact on their product sales.
Having outstanding messages and art is enhanced by how they appear and are installed. Choosing the best company to make that happen easily and effectively is the final step in effectively putting the client’s brand in front of the customer. Harbinger, a nationally renowned sign corporation works with multi-location clients doing just that. Ed Killion, Executive Vice President of Harbinger says, “Working with Cobra Puma Golf is an exciting endeavor. Their designs and copy are compelling, and converting them into printed graphics has been an easy process for our imaging team. With our large format Oce® flat bed UV printer, and using 3M® perforated window films and laminates, we provide an outstanding high-definition product that will last and attract customers to help increase sales for Cobra Puma Golf and Edwin Watts Golf.”
Window graphics can be the first and last opportunity to make an impression on customers as they enter any golf retail environment. Taking advantage of that prime advertising space is the first and best decision that suppliers and retailers can consider making to reinforce their brand, and affect buyer awareness and purchasing attitude.
*This graphic was installed at an Edwin Watts Golf location in Martinez, GA.
Harbinger is a volume signage fabrication, installation and maintenance company providing turnkey sign program solutions to multi- location customer nationwide. Founded in 1962, Harbinger serves some of the world’s most recognizable brands including 7 Eleven®, Jacksonville NFL Jaguars®, Baptist Health System®, Gate Petroleum® and Edwin Watts Golf®.
HARBINGER MAKES “GOING GREEN” EASY FOR GOODWILL BLUE.
When the leading non-profit organization teams up with a nationally renowned sign corporation, incredible things happen. Since 2003 Harbinger has enjoyed being at the forefront of Goodwill Industries of North Florida’s rocketing growth and expansion. As their needs develop, our design and project management teams respond. As deadlines evolve, our installation crews “just make it happen”. Harbinger insures that outstanding products, service and communication give one of its key clients, Goodwill Industries of North Florida, confidence in their continued partnership.
And it doesn’t stop with service and products. Today Goodwill searches for new technologies that make their signs more reliable with minimal servicing and substantially-reduced operating costs. By incorporating LED technology in their channel letter, pylon and monument signs, we make them more “Green”, and in step with the continued demand for minimizing their carbon footprint.
Goodwill’s Chief Administrative Officer, Karen Phillips states it best, “As a leading non-profit, we have a respon- sibility to demonstrate a keen social conscience with respect to minimizing any impact our store operations can have on our environment today and in the future. Incorporating energy savings options meets our corporate mandate about being responsible world citizens. The additional benefit of achieving operating savings – we’re over the moon with that.”
Goodwill’s LED-illuminated signs reduce their sign-related energy costs by 75% annually. And due to highly re- duced maintenance costs, their overall sign operating costs equal that reduction also. And if you’re a multi- location enterprise, that can have a significant financial impact on your bottom line.
Consultative service, innovation that drives effectiveness, streamlined project management, and a heritage of integrity. Those are the areas of excellence that we bring to our clients. Effectively managing sign programs and our clients’ brands results in client confidence and an outstanding experience.
Harbinger is a volume signage fabrication, installation and maintenance company providing turnkey sign program solutions to multi- location customer nationwide. Founded in 1962, Harbinger serves some of the world’s most recognizable brands including 7 Eleven®, Jacksonville NFL Jaguars®, Baptist Health System®, Gate Petroleum® and Edwin Watts Golf®.Harbinger Sign minimizes maintenance costs at Edwin Watts Golf
Edwin Watts Golf Shops, LLC headquartered in Fort Walton Beach, Florida, is one of the world's premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ USA retail locations, eCommerce Internet site, and digital catalog. The combination of the highest level of customer service and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America's Golf Club.
According to Therese Grossman, director of construction, “effectively managing our national network means we have to be over-vigilant about our operating costs 24 hours a day, 7 days a week. With over 90 locations, and maintenance costs skyrocketing, we look for every opportunity to save, and still maintain our brand”.
Minimizing maintenance costs was critical for Edwin Watts Golf. They needed to reduce the painful frequency with which their pylon signs were being serviced to replace fluorescent lamps and ballasts. In addition there was the servicing associated with neon illumination in their wall signs. “It wasn’t just the real financial costs associated with maintenance, but also the exhausting, time consuming process of having the store managers take time out of managing their stores to report outages, then scheduling the service calls, and doing the ‘night patrol’ to make sure that signs were operating correctly”, says Grossman.
That’s why when Harbinger showed Edwin Watts Golf that using low-voltage LED illumination would result in greater sustainability, safety and reduced maintenance costs in their wall signs, monument signs and pylon signs, it was a change that they could easily adopt.
LED illumination now offers Edwin Watts Golf more than 10 years of hassle-free illumination on every sign installed by Harbinger. “Incorporating LED illumination in our signs has resulted in less signage-related servicing which has allowed our business to re-allocate resources helping us exceed our customers’ expectations in-store, and to further continue the successful growth of our brand”, says Grossman. “I’m not spending my time dealing with maintenance issues on those signs. And our store managers are confident that their signs are giving them 24-hour brand exposure.
Grossman’s closing thoughts echoed what many of Harbinger’s clients tell them . . .“We never thought we’d reduce our sign maintenance and energy costs simply by changing to LED illumination. Harbinger made that a reality for us. We not only have outstanding brand management, but now reduced cost of ownership.”
Digital Printing at Harbinger Sign
We manage branding solutions for some of the world’s most recognizable companies as specialists in the field of signage, including large-format high quality digital printing. Our top-of-the-line digital and large-format printers ensure that our customers receive enhanced color and quality on each project, delivered on time and within budget.
Our digital printing experts have over two decades of combined experience printing and installing high quality imagery in interior and exterior built environments across the U.S. Simple yet innovative, Harbinger Sign is always forward thinking, forward doing.
Five decades of experience allows us to create highly visible, attractive solutions to imagery needs. Attention to detail and a passion to create a quality final product results in signage solutions that showcase a brand in the best light. Well positioned graphics deliver high impact; bold visuals that help messages stand out in a crowd. Digital printing capabilities include fine art quality, large format printing with Rigid Media, Roll Media and White Ink Options.
Harbinger Sign is living it up in Las Vegas at the ISA Int’l Sign Expo 2013
We are at ISA today, living it up and networking with our colleagues here in Las Vegas! The International Sign Expo 2013 bills itself as the sign industry’s signature event and they have not let us down. As a sign company that installs work in locations across the U.S. we partner with many sign experts and specialists from all over and here we have the opportunity to meet and greet face to face with many if not all of our vendor partners in the business. It is a great opportunity to get to know people better as well as meet new people who we may have the opportunity to work with in the future. With more than 18,000 colleagues here, you can bet we will meet new people and learn about some great new signage and installation products and techniques.
Licensed to operate in all 50 states, Harbinger Sign provides a national service network of hundreds of pre-qualified, insured and bonded installation specialists. We work closely with our field installers and take total ownership of the entire process, ensuring quality work and comprehensive closeout documentation.
Florida Mining, Harbinger and Clearly Jacksonville present JASON FORT: Rorschach 10 in The Highway Gallery
JACKSONVILLE, Fla. (April 1, 2013) Clear Channel Outdoor and Clearly Jacksonville along with Harbinger and Florida Mining Gallery have joined forces to bring public art to Jacksonville.
April 1 through 30, 2013 digital billboards throughout the city will continue to display this rotating public art project along with advertising. The Highway Gallery – a city wide public art campaign – will feature imagery by local artist JASON FORT, momentarily transforming space typically used for commerce.
Jason Fort: Rorschach 10 will be seen millions of times throughout the month of April by visitors and residents alike, reaching people of all backgrounds, ages, and races.
JASON FORT started his artistic career over 20 years ago in Jacksonville, FL. He is a self taught artist/designer/architect/inventor. Through his career his art and contemporary furnishings have been shown in galleries in New York, Los Angeles, Atlanta and Jacksonville, Florida. In the 1990s he served as the exhibition and lighting designer for the Jacksonville Art Museum. Jason was also an early pioneer, opening a “cutting edge” art gallery in Springfield in 1992. This gallery featured local artists and internationally known artists such as Andy Warhol, Jerry Uelsmann, Maggie Taylor, and Enzo Torcoletti to name a few.
Fort’s drawings are inspired by science, nature, technology and psychology. His recent works have been generated from the deconstruction of vector drawings of inventions he has developed. Despite being rooted in mathematical formulations, the drawings are quite abstract. Some pieces contain millions of individual polygons giving them immense detail and a three dimensional quality. His limited edition prints range in size from 8 x 8 inches to as large as 20 x 20 feet.
Project Description:
These billboard images are part of a series entitled Rorschach 10.
They are an interpretive update to Swiss psychologist Hermann Rorschach's famous 10 inkblots which he developed in 1921 as a basis of psychological evaluation.
The Rorschach 10 series builds on the inkblot concept. The mirrored image drawings contain a level of complexity far beyond the original 10 inkblots. This level of complex abstraction allows a much greater range of individual interpretation of each image. The work is representative of the visual overload we have become accustomed to and even crave in today's digital world.
Clear Channel Outdoor Jacksonville
Below is a link showing a map of where the digital billboards are located
http://clearchanneloutdoor.com/products/digital/don/jacksonville/
Florida Mining Gallery, a division of Harbinger, presents contemporary, forward- thinking works of art to an engaged audience.
Harbinger offers turnkey sign program solutions to multi-location customers nationwide with core capabilities including volume signage fabrication, installation, conversion, and maintenance. Since 2010 Harbinger has offered clients an unparalled LED Retrofit Conversion Program for exterior signs including double face pylons and monuments using their patented LED Retrofit Kit. Founded in 1962, Harbinger has served some of the world’s most recognizable brands including 7-Eleven, Gate Petroleum, CircleK, Baptist Health Systems, the Jacksonville Jaguars, Baker Industries, and Edwin Watts Golf.
ABOUT HARBINGER SIGN’S LED RETROFIT PROGRAM
Experience and unparalleled results in the industry show up to 90% reduced maintenance and energy costs and near zero failure rates. Harbinger offers the turnkey LED Retrofit Program across the U.S., saving up to $7,000 per location per year.
Harbinger Sign is an industry leader, converting fluorescent double-face pylon and multiple signage types to LED lighting using our own, patented LED Retrofit Kit, a first in the signage business. We have successfully implemented nearly 2,500 LED conversions for 7-Eleven®, Inc. alone, and is currently managing hundreds of multi-location new stores as well as conversions across the U.S.
We were the first U.S. sign company to do a large scale national LED Retrofit Program. Prior to implementation of this first of a kind program we did years of extensive testing with multiple signage types including double face pylon and monument ensuring our current success rate.
This year, we are proud to celebrate 50 years in business offering turnkey sign program solutions. For 12 plus years nearly every sign we manufacture and install has been an LED sign. Since establishing our LED Retrofit Program, we have partnered with GE, using the GE Tetra® MAX product based on a combination of 185 successful years in business as well as significant experience specific to successful LED illumination.
GE, established in 1878, invented the first practical LED in 1962 and is a global leader in technology including lighting, appliances, and power systems.
Harbinger Sign puts the latest innovations to work for customers, successfully, year after year.
Alligators in Orlando?
Alligators in Orlando? Yes! That’s Roger Williams, Harbinger Sign’s CEO below having a great time at the RFMA Annual Conference opening event. A good time was had by everyone, we saw some old friends and made some new ones, all in all it was a great conference and we are looking forward to attending again next year.
Along with Roger, were Tim O’Donnell and Liz Nicolet, both from the Dallas, Texas Harbinger Sign office. Take a look at the picture of our booth, Roger and Liz are shown with Tim in the background speaking in one of our videos. You can see the videos here on our YouTube channel: www.youtube.com/harbingersignusa
