Leading National Sign Manufacturer Rebrands Itself, Launches New Website
Quality Sign Company, a national sign manufacturing company serving some of the nation’s most recognizable multi-location brands, has a new image and name -- Harbinger. Meaning “sign of the future,” Harbinger reflects the company’s rich, 48-year-history while establishing a new brand identity system to better express its forward-thinking approach.
“As we’ve continued to grow and expand nationally, we wanted a name that showcases our commitment to innovative, lasting and cost-effective solutions,” said Steve Williams, president of Harbinger. “Our new name promises what our company has always stood for—a more intelligent signage program from a proven organization.”
Harbinger has launched a new website to coincide with the rebranding. The site features advanced navigation and speed, an enhanced portfolio gallery and detailed information on Harbinger’s expertise, including environmentally friendly signage and lighting, multi-location signage programs and custom large-scale sign fabrication.
Environmentally friendly LED lighting is available in all of Harbinger’s signage, and the company is a leader in the creation of double-faced, LED-illuminated pylon signs. Harbinger was the first company to implement LEDs in these types of signs, which are most commonly used by convenience stores, gas stations and restaurants. Recently, they worked with longtime client, 7-Eleven, to create green LED signage for all the convenience store chain’s new, standard locations across the country. The use of LED lights in these signs will mean significant reductions in carbon footprints and an estimated 60 to 80 percent in energy costs. Harbinger also uses low volatile organic compound (VOC) paints and provides complimentary energy audits.
Harbinger specializes in multi-location signage, creating products that remain true to a customer’s design standards while also differentiating them from competition. This is achieved through in-depth consultation, planning and coordination with the customer. These efforts are supported by Harbinger’s nationwide service network. The company is licensed to operate in all states and provides efficient installation and brand consistency on every site.
The sign manufacturer also has extensive experience in custom, large-scale sign fabrication. They have worked with brands like Pepsi to produce creative and compelling, single-location signage, such as a12-foot-tall Pepsi bottle and corresponding 16-foot-diameter rotating sphere, used in Jacksonville Municipal Stadium, home of the Jacksonville Jaguars. Williams, an accomplished artist, anticipates that custom fabrication projects will continue to be a focus for Harbinger.
“As large-scale art fabricators across the country are, unfortunately, closing their doors, there are fewer choices for companies seeking customized art and architectural fabrication,” Williams said. “We will continue to meet the complex needs of this market by marrying artistic expertise with innovative design engineering and manufacturing techniques.”
Though “quality” has been removed from the company name, it remains a key principal of Harbinger. Harbinger uses the highest quality materials to create products that last. This includes high-quality vinyl, high-impact acrylic paints to keep colors bright, and seamless fabrication for strength and durability.
