Extreme(ly Successful) Makeover
January saw the end to ABC's wildly popular show Extreme Makeover: Home Edition. Running for nine seasons, host Ty Pennington and a swarm of designers and laborers would transform a downtrodden house into a veritable palace for a family facing special needs or straining under stressful circumstances. Everything was dazzling, over-the-top and made us at home viewers feel warm and restored from the glow of deserving people getting help. So what happened? Well, once the team was gone and the cameras were shuttered, life rolled back in. That family still struggled with the very things that caught show producers' eyes, though now they had to figure out paying taxes on the upgraded property, how to maintain a tricked out, 5,000 sq. ft. structure while caring for four disabled children and just heating and cooling it. Too many of these homes later ended up for sale and even in foreclosure. Yikes. Good intentions simply aren't enough when a long-range plan isn't in place.
At Harbinger, clients such as Edwin Watts, Daily's and CoolSculpting Centers know that we have been doing our own extreme makeovers for a while too, but with far better results. Our clients are business owners who are focused on the bottom line, but with their eye looking to manageable growth and maximum profit. Their monthly business expenses, opportunity costs and maintenance must be in perfect balance with daily operations, lest they face a similar fate as ABC's hit show: cancelled.
Traveling coast to coast, Harbinger engages in a thorough consultation with clients to look at their current physical space and to discuss their concrete and abstract goals. Determining what works, must go or just needs tweaking is a necessary component to our process. We find out all the nuances of our clients, get educated about their existing customers and those they want to attract. Harbinger ferrets out the business's past and decodes the business's desired future achievement. Think of what we do as the ultimate in retail therapy.
By working with a design agency, graphic work is expedited. A team is assembled and a complete custom redesign and rebranding concept emerges. Harbinger then works and reworks the concept until it becomes a meticulous and viable branding strategy. Operating ninja-style, your Harbinger team will descend on your location during closed operating hours and in a time span of overnight to three days, your retail environment can be entirely revamped! Depending on the scope of your project, you will see your storefront's metamorphosis through repainting, installations of new furniture, new signage, new or retrofitted lighting fixtures, floor to ceiling wall graphics, window graphics, exterior signage and lighting, light boxes with interchangeable components, cut letters and new carpet. It's a lot, but we can do it.
Selling in today's environment is a lot more than just hanging a shingle and having a product. You may stock the most current trends, display the widest variety of spark plugs or offer the most luxurious linens, but if no one is coming through your door, your amazing inventory and attentive sales staff will remain your secret. Your brand is your business and it is worth your attention. With a Harbinger "Extremely Successful Makeover," you can expect a higher traffic volume, increased sales numbers and a lot of "ooh la-las."
