The world’s largest individual golf retailer, Edwin Watts Golf, trusts Harbinger with its national, multi-location signage program. For eight years, this successful partnership has grown along with both companies. Today, Harbinger manages Edwin Watts Golf’s signage program for more than 75 locations, including new, converted and updated locations.
“We have created a ‘one-touch’ program for Edwin Watts Golf. They contact the dedicated Harbinger project manager to initiate any required signage service and we seamlessly manage the surveys, permitting, fabrication, installation and servicing of any sign at all locations,” explained Steve Williams, president of Harbinger.
The signage program currently involves the logo and letters on the exterior of the locations, and decorative window and interior imaging solutions to maximize the brand at retail.
For color consistency in the green and white logo and lettering, Harbinger converted Edwin Watts Golf signs from paint to translucent vinyl films, all applied first surface for both cabinet and channel letter signs. To stay “green” in other ways, all new signs use LED illumination, reducing Edwin Watts Golf’s carbon footprint, saving the company up to 70 percent on sign operating costs, and providing more reliable, consistent luminosity.
To enhance Edwin Watts Golf’s brand and seasonal promotions, Harbinger provides full digital window prints in an array of motifs. The prints are created on a 3M medium-adhesive product that allows them to be removed without leaving an adhesive residue on the windows. Harbinger also is working with Edwin Watts Golf on virtually permanent interior prints that can be applied to both treated and untreated drywall substrates, and can be fully removed without leaving any adhesive residue.
“Edwin Watts is the most trusted retailer in golf because of our employees’ knowledge of the golf industry and their commitment to customer service,” said Therese Grossman, director of construction for Edwin Watts Golf. “We expect the same of our partners. Harbinger is exactly that in the sign industry -- trusted, knowledgeable and customer-centric.”
For the first time, Harbinger will be exhibiting its LED lighting retrofit system and offering a free signage energy comparison at its booth (#776) during the NACS Show, Oct. 6-8, at the Georgia World Congress Center in Atlanta. Using sign cabinet displays, Harbinger will showcase the latest LED technology for illuminating exterior signs and will demonstrate its LED retrofitting process for existing signage.
Environmentally friendly LED lighting is available in all of Harbinger’s signage, and the company is a leader in the creation of double-faced, LED-illuminated pylon signs. Harbinger was the first to implement LEDs in these types of signs, which are most commonly used by convenience stores, gas stations, grocery chains and restaurants. The use of LED lights provides significant reductions in carbon footprints and an estimated 60 to 80 percent in energy costs.
LED solutions that will be featured include double-faced pylon signs, channel signs, under canopy lighting, building wash lighting, parking lot illumination, and freezer lights.
Harbinger also will display digital gas price signage technology. By partnering with FM, Harbinger can provide to clients the largest selection of digit sizes and available fonts including those approved by most major oil companies. As well, the signage is a modular design with only four components per sign – LED panel, RF receiver, power supply and control unit – and software-controlled security.
Visitors to Harbinger’s booth also can register for a complimentary signage energy and maintenance comparison audit. By analyzing items such as the number of locations, current maintenance costs of signs and types of signs and illumination, Harbinger creates an energy and maintenance comparison that will gauge the projected energy and maintenance savings per sign that could be realized if LED lighting technology is used.