Edwin Watts Golf Utilizes "One-Touch" Signage Program
Harbinger helps Edwin Watts Golf in times of crises, with an ongoing "one touch" program for exterior signage and by bringing ideas to the table. Below is an excerpt from the feature case study in Chain Store Age magazine's June 2011 issue:
“The prints — we call them window clings — were Harbinger’s idea,” [Therese] Grossman said. “They’re beautiful and very impactful for our customers.”
Grossman explained that Harbinger came up with the idea of the window prints.
“It proved an economical way for us to try something new while meeting budget,” she said. “One of the benefits for a very specialized retailer like us in working with Harbinger is that they have a very broad base of experience and of doing different things that they are able to share with us. They bring a lot of great ideas to the table.”
A byline article by Steve Williams, president of Harbinger, was published in the online version of Chain Store Age magazine. He explains how retailers can save money through using LEDs in their outdoor signage, whether installing new signs or retrofitting existing signs.
For many years, light-emitting diodes (LED) were primarily known for their use in alarm clocks, flashlights and automobile taillights, but these bulbs offer more benefits than their small size and versatility. LEDs also are highly energy-efficient, and with no filament to burn out, their life spans far exceed those of traditional incandescent or fluorescent bulbs -- lasting 25,000 to 50,000 hours. As a result, they are playing an integral role in the green energy push and are now used by business owners in a variety of ways -- including for lighting in outdoor signage.
Read the full story LED Lighting for Outdoor Signage online.
For many years, light-emitting diodes (LED) were primarily known for their use in alarm clocks, flashlights and automobile taillights, but these bulbs offer more benefits than their small size and versatility. LEDs also are highly energy-efficient, and with no filament to burn out, their life spans far exceed those of traditional incandescent or fluorescent bulbs — lasting 25,000 to 50,000 hours. As a result, they are playing an integral role in the green energy push and are now used in a variety of ways — including for lighting in outdoor signage.
While many companies are implementing LED lighting in new or replacement outdoor signs, existing signs can easily be retrofitted with the lights, as well. Retrofitting can be particularly cost-effective for chain stores with multiple locations that may not have the budget or need to replace existing signs. It can take only a few days to replace the lighting, and the new LED lights will immediately lower energy use and decrease maintenance needs. Because LED lights are powered by 12 volts instead of 110 volts, they provide significant reductions in carbon footprint, estimated energy savings between 60 and 80 percent, and an average two-year return on investment. As well, the increased “life span” of LED lights minimizes service frequency and maintenance requirements of signs over the long run.
For businesses wanting to reduce energy costs through a fast and easy retrofitting process, LEDs can be an ideal alternative. Harbinger’s sign-retrofitting program helps customers nationwide achieve cost savings and reduce their environmental impact.
Harbinger was an expert source for a story about lighting solutions for the convenience store and gas station industry in National Petroleum News magazine's August 2010 issue.
In fact, LEDs have been around for more than 40 years, but for a long time they were primarily used in alarm clocks, flashlights and automobile taillights.
“This was in large part because they were previously only available in red—the naturally occurring color of the technology,” said Steve Williams, president of Harbinger. “Now you can purchase them in a variety of colors, and as the technology has advanced, prices have dropped. As a result, usability has dramatically increased, and they are playing an integral role in the green energy push.”
Based on Harbinger's research and experience, they anticipate that the next major technology to take hold in the signage industry will be luminescent plastic. "Luminescent plastic is lit from within, without separate bulbs or wiring. Because signage using this technology would not require a cabinet to house the bulbs, the plastic would provide significant flexibility in sign design," Williams said.
The full story Lighting the Way.