Cameron McNall of Electroland, coming to Jacksonville
The Highway Gallery: SALE
JACKSONVILLE, Fla. (March 1, 2013) Clear Channel Outdoor and Clearly Jacksonville are collaborating with Harbinger and Florida Mining Gallery to bring public art to Jacksonville. Beginning March 1, 2013 digital billboards throughout the city will display this rotating public art project along with advertising. The Highway Gallery – a city wide public art campaign – will feature imagery by architect and artist CAMERON McNALL, momentarily transforming the space with one image presented each day.
Project Description: Cameron McNall’s new project for The Highway Gallery, called SALE, explores the visual mechanisms underlying how text and images are used to create the different “voices” of outdoor advertising, with a particular focus on the methods employed to create a marketing campaign. The challenge of this project was to create a marketing campaign that has nothing to sell other than being recognized as a campaign selling nothing.
About the Artist: Cameron McNall is the Principal of Electroland, which he co-founded in 2002. The scope of his work is wide and encompasses architecture, sculpture, film, sound, multi-media and installation art. A graduate of the Harvard University Graduate School of Design and UCLA. Prominent awards include the Rome Prize in Architecture and the NEA Fellowship in Sculpture. His films have been shown in more than thirteen countries in over thirty festivals. He has created large-scale installation work in venues across the United States.
Electroland connects people with their world and each other in new and exciting ways. Electroland projects expand interactivity beyond the two-dimensional screen and allow complex relationships with information, light, architecture, time and people. Small actions by a visitor to a project may trigger a large environmental response, or complete strangers may temporarily interact with each other.