Emerald City Reflections

Notes from the 2016 SEGD Conference

With over 1,700 members in more than 20 countries, The Society for Experiential Graphic Design (SEGD) is a global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. This includes graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.

The annual SEGD Conference is an opportunity for these professionals to connect with colleagues and opportunities, celebrate achievements, and learn about the ideas, projects, and practices that are shaping the experimental design field. From the new digital experience at the iconic Space Needle to high-tech corporate environments, a reinvented waterfront and pioneering hospitals, Seattle, Washington is a rich environment for experiential graphic design – and the stage for the 2016 SEGD Conference.

As a active member of SEGD and sponsor of the 2016 conference, Harbinger sent representatives to experience Seattle and soak up the design knowledge. Here’s a look at Creative Director Ed Busey’s trip to the Emerald City:

With this being my first-ever trip to Seattle, I intended to keep my eyes, ears and mind wide open to the experience. The city itself offered everything I could have imagined and more in terms of its diversity, culture, food and natural splendor. With its quirky-smart coastal vibe, I immediately fell in love with the area and it won’t be a moment too soon before I can return and explore even more. Salmon, Pacific Oysters and Tiger Prawns = YUM and I even tempted my gluten fate by indulging in countless local IPA’s and Stalwart Rainier beer.

The SEGD conference itself afforded me the opportunity to put faces with names of industry vendors and providers of stellar specialty sign products and materials harbinger has used and plans to use in the future.

The event also allowed myself and other Harbinger representatives to meet with designers and listen to their ever-evolving needs and concerns when selecting and partnering with custom architectural sign companies. We look forward to fostering these relationships and securing opportunities for us to showcase our fabrication abilities in the “designed space”.

I can’t help but come away from the trip without a resounding sense of empowerment and inspiration as a result of an outstanding curated group of speakers from the highest level of the experiential design community. The day of focus on creating “Human” experiences as well as the reverberating theme of trusting your intuition and being confident in the design process will stick with me. And perhaps even more inspirational the message and evidence of just how successful & impactful bravery and weirdness when paired together can be!


Last look – here’s a capture of early season sockeye salmon working their way through the Ballard Locks.

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