Harbinger Chief Executive Named ‘Ultimate CEO’

The Jacksonville Business Journal named Williams an “Ultimate CEO”

Sign-industry veteran Roger Williams recognized in hometown market for innovative leadership resulting in significant company growth


JACKSONVILLE, Fla. (Aug. 9, 2012) — Roger Williams, CEO of Harbinger, a national sign engineering and manufacturing company, was selected as one of Northeast Florida’s most-accomplished chief executives. The Jacksonville Business Journal named Williams an “Ultimate CEO” on August 2.


The Ultimate CEO program honored chief executives who have had significant accomplishments in the past year. Williams, who has headed the 50-year-old sign company for the past four decades, was recognized for his work developing and patenting the sign industry’s first-ever LED Retrofit Kit, which has led to significant growth for Harbinger.


“While my father embraces traditional values of hard work and customer service, he has always been fascinated with signage and lighting technology and pushed us to be at the cutting edge of our industry,” said Steve Williams, Harbinger’s president. “It was this passion for technology and his focus on future developments in our industry that led to our creation of the LED Retrofit Kit.”


As LED lighting technology advanced and became less expensive, Williams knew that LEDs would revolutionize the sign industry. However, the challenge was how to convert existing fluorescent signs to LED quickly, while maintaining quality.


Williams answered that challenge. In 2010 Harbinger developed and patented the sign industry’s first-ever LED Retrofit Kit. The kit equips installers with everything needed to retrofit a sign from fluorescent to LED lighting onsite within one to three hours. Since that time, one of the world’s largest convenience-store chains rolled out the kit to nearly 2,000 sites. In addition, Harbinger tripled its revenue and number of employees, working to meet continued demand for the kit.


Other recent developments under Williams’ leadership include:


  • New name and brand: In June 2010, Williams’ company changed its name from Quality Sign Company to Harbinger, better reflecting its commitment to innovation and forward thinking. The company also launched a new website showcasing its new brand.


  • New facility: In September 2011, Harbinger moved its headquarters and manufacturing facility to a much larger location. The new 51,500-square-foot building features 35-foot high ceilings to accommodate larger signage and multiple loading docks for faster shipping.


  • Regional expansion: In January 2012, Harbinger opened a call center in Dallas, Texas—its first location outside of Jacksonville.


About Harbinger

Harbinger, formerly Quality Sign Company, is a national sign engineering and manufacturing company headquartered in Jacksonville, Fla. Founded in 1962, Harbinger has served some of the world’s most-recognizable brands for more than five decades. Its clients include 7-Eleven, Gate Petroleum, Edwin Watts Golf, The Jacksonville Jaguars, CircleK and Baker Industries. For more information, visit www.harbingersign.com.

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